Marlboro is a brand of cigarette made by Altria. It is famous for its billboard advertisements and magazine ads of the Marlboro Man. In 2001 it was the most popular cigarette brand in the U.S. It is currently the best selling cigarette brand in the world.
Philip Morris, a London-based cigarette manufacturer, created a New York subsidiary in 1902 to sell several of its cigarette brands, including Marlboro. By 1924 they were advertising Marlboro as a woman's cigarette based on the slogan "Mild As May".
The brand was sold in this capacity until World War II when the brand faltered and was temporarily removed from the market. At the end of the war, three brands: Camel, Lucky Strike, and Chesterfield surfaced and established a firm hold on the cigarette market. However, the 1950s saw an impressive comeback of Marlboro cigarettes when a new cowboy image was introduced in promotion and the sales skyrocketed by 5000%.
During the same era Reader's Digest magazine published a series of articles that linked smoking with lung cancer. Philip Morris, and the other cigarette companies took notice and each began to market filtered cigarettes. The new Marlboro with a filtered tip was launched in 1955.
The brand is named after Great Marlborough Street, the location of its original London factory.
Varieties: Reds (Full Flavor): Kings, 100s and 72 mm box, Medium: Kings and 100s (marketed as Marlboro Red & Gold in the EU), Lights: Kings, 100s, and 72 mm box (marketed as Marlboro Gold in the EU), Ultra Lights: Kings and 100s (marketed as Marlboro Silver in the EU), Menthol: Kings,100s, and 72 mm box, Menthol Lights: Kings and 100s, Menthol Ultra Lights: Kings and 100s, Menthol Milds: Kings,100s, and 72 mm box, UltraSmooth: Kings, Blend No. 27, Marlboro Blend 28.
It should be noted that a US District Court decision on August 17, 2006, ruled that tobacco companies could no longer use terms like "'low tar,' 'light,' ultra light,' 'mild' or 'natural'", which they declared to be misleading. Beginning in January 2007, these product names can no longer be used. The companies are expected to change the names to standard "color" names: Marlboro Red, Marlboro Gold (Light), Marlboro Silver (Ultra Light). Those "color names" are already in use in the European Union, where use of potentially misleading names like "lights" was outlawed in 2005.
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